Heads up, this content is 9 years old. Please keep its age in mind while reading.

Over the last sixteen months, I’ve been working with a great group of people to build and nurture a new project: the Genderplayful Marketplace. This online marketplace celebrates diversity in gender presentation and body types. It rallies a community to work collectively on the question, “How can we build wardrobes we love that fit our bodies well?”, and it offers extra encouraging support for trans, genderqueer, and gender nonconforming folks (an identity set that we define very broadly). The project was inspired by what we’ve learned in our work at Genderfork.com.

The Process

The Genderplayful homepage, in private beta

It started with a fundraiser last year. I promised that we would build the marketplace if we raised $5,000, and we received such a strong show of support that our final total was $8,000. Since then, we’ve just been chugging along, step by step, trying to stay focused on the goal and not get discouraged by the sheer size of it (and all of those damned possibilities that would make it so much better except when they really just make it feel more daunting).

For the first six months, we focused on the tech foundation — WordPress Multi-Site, Buddypress, and Marketpress, coupled with Linode and Springloops — and we worked with designers to build our visual experience. Then we pulled in a bigger volunteer staff to jumpstart our social media presence (meet our Tumblr, Twitter, and Facebook accounts — each building their own collage of creativity, curiosity, and community style). We also assigned volunteers to help get our forums going, set our first vendors up with storefronts, develop a community blog, curate some featured content, keep the tech development moving forward, and keep our newfound team happy and healthy.

On January 15th of this year — one year after we finished our fundraiser — we opened our creaky doors to community members who’d supported us along the way for a Private Beta. And now we’re cleaning up, tweaking settings, building missing features, helping vendors settle in, and populating the site with the kind of culture we believe in.

Slowly, but surely. But slowly. Sure.

The Laws of Volunteerism

Featured sellers, community blogging

Eight grand is enough money to deal with legal and financial requirements, to cover tech account costs, and to hire the few services that you can’t easily request from volunteers. (It also buys t-shirts, which were part of the deal for getting community funds in the first place.)

It is not, however, enough money to also hire a staff or fund a professional web development job. And that’s fine — we didn’t ask for that level of support to begin with — but it does mean that everything we do is subject to the Laws of Volunteerism.

These laws, as far as I can tell, are as follows:

Law #1: Our predicted involvement will be bigger than our actual involvement. The energy and excitement that we have at the beginning of a project is rarely sustainable at its peak levels, and the actual time we can invest in a project over the long-term needs to have a realistic bare minimum.

Law #2: We will mostly do things that are either urgent or methodical. Give us a fire to put out, and we’ll jump on it. Give us task to repeat every week, and we’ll turn it into a habit. But ask us to think about something new every day without attaching a major deadline to it?  Yeah, sorry, we’d love to, but maybe you can find someone else to jump in…

Law #3: We need to see that our work is helping others in order to keep doing it. I think the single biggest mistake we made in the first year of Genderplayful was not creating a smaller version of the marketplace that we could release much sooner. As volunteers, we are fueled by the positive impact we have on others, and we lose momentum when that’s harder to see.

Law #4: Real life will get in the way. Job stress, moving, breakups, illness, overwhelm, family issues, school, travel, projects, personal transitions, and other forms of Real Life don’t stop knocking. Ever. Volunteering is a commitment, but it’s a rather secondary commitment to, say, staying alive and healthy, and we have to remain flexible as our own availabilities change.

All of these things have happened to all of us on the project, and they hit our tech team and our organizing/leadership energy the hardest. Which leads me to…

SHAMELESS PLUG! If anyone would like to offer their reinforcements in these areas, please first consider the Laws listed above, and then fill out our “SEND IN THE REINFORCEMENTS!” form with how you’d like to help.

Dreaming vs. Doing

When it comes down to it, we’re still walking and still building, even if it’s messy, slow, and quiet in the darkness some nights.

Ideas are fun and cheap, and Great Ideas are worth doing. Doing, however, requires pushing through every form of resistance your brain can come up with, withstanding the stretch of real timelines, and ignoring all those new fun cheap ideas that show up every morning and tempt you to do something new. Doing a Great Idea (as opposed to just any old idea) helps with that last part, but it still takes force, conviction, and faith to get to the finish line.

And we’re getting there. Soon*, you’ll be able to see and experience all the wonders (or at least the highest priority ones) that we’ve been imagining all along the way.

* “Soon” implies no specific timeline. (We know better than that by now.)

Heads up, this content is 10 years old. Please keep its age in mind while reading.

I am building.

I am waking up early on weekdays and going into an office and doing a job I love — community management for a company that makes free, open websites for whoever on the planet wants to write and build and share.

I am taking hour-long lunches on a giant beanbag at the back of the office with my laptop, building a little at a time and answering emails from my other projects. And then I am closing down that mail program and not looking at it for the rest of the day while I go back to work.

I am blogging and thinking and maintaining and helping. I am learning.

I am working 40 hours a week.

I am scheming ideas on the train. I am brainstorming while I walk through Yerba Buena Park every morning. I am listening to audiobooks on management, on creativity, on mindfulness, and on how to be a ten year-old boy. I am dancing through the Martin Luther King memorial fountain in the rain on my walk home.

Once a week, I have a meeting at 7am with one of my organizing counterparts to plan more building.

I am spending evenings resting and playing and seeing people. I thought I would spend them building, but I was wrong. I am healthier this time around, and my body needs time to not build.

I am also getting eight hours of sleep a night. Usually. (Okay, seven.) And I eat breakfast every day.

I am building on weekends.

I am writing all over my whiteboard. I am writing all over my shower. I am writing on post-its and notebooks and the backs of envelopes all over my desk. There are wireframe sketches and lists everywhere.

I am forgetting to do my dishes.

I am tackling features and software and code. I am finding bugs and squishing them. I am testing things and researching and talking to myself out loud.

I am working 60 hours a week.

I am untangling the knot of how to build a sustainable community project on only lunchbreaks and weekends. I am cracking the nut of how to build a happy staff without revenue or major investment. I know these things are possible because I’ve done this before.

Twice.

And this time around, I am healthier. I am in love with my entire day, every day. This is what I spent last year preparing for and making possible. It’s here. This is it. I get to build.

It won’t be done next week, but it’s happening.

The Genderplayful Marketplace is on its way.

Heads up, this content is 10 years old. Please keep its age in mind while reading.

Hey Everyone,

Thank you so much for all your support for the Genderplayful Marketplace idea. We’ve launched the fundraiser, and already raised $2400 in the first week (plus $335 for the PayPal Haters Fund) from a combined total of 91 backers.

*pause* Did you get that? If you’re skimming, take a second to go read that last line again. None of those numbers are typos. This. Is. Real.

For those who are hearing about this for the first time, here’s the spiel:

What’s the Genderplayful Marketplace?

Genderplayful is a plan for an online clothing marketplace that celebrates diversity in gender presentation and body types. This is for anyone who can’t easily find what they’re looking for in a typical clothing store, with special support for androgynous, unisex, butch, dapper, femme, gender-bending, gender-transgressive, and gender-fanflippingtastic clothing solutions for all kinds of bodies.

Genderplayful cares about custom solutions, and the marketplace will host a lively community that finds and creates those solutions together. Vendors will include indie designers, crafters, clothing makers, tailors, and people selling things from their closets and local thrift stores. Community members will pool notes on what they’re excited about, and vendors will take cues from buyers on what to create more of. The goal is to create a culture-rich gorgeous Internet bazaar for the playful, the exquisite, and the just trying to get dressed in the morning.

About the Fundraiser

If Genderplayful can raise $5,000 in community funding by January 15, 2011, founder Sarah Dopp will commit to making the project a reality. Anything above that baseline number will go toward making the project happen faster and better. (Really, she needs more like $50,000, but she’d rather do it cheaply than wait to do it perfectly.) All financial backers will receive perks based on their contribution level.

Wanna donate?

You can do that right here:

And please spread the word! The more supporters we can rally early on, the stronger this community project will be. The main event is taking place over here: http://genderplayful.tumblr.com

Thank you so much for all your support everybody!

So much love,
Sarah Dopp
founder of Genderfork.com and the Genderplayful Marketplace
(cross-posted from genderfork)