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Translation: “It’s Not Going to Be What You Want it To Be”

  • generally
  • prospectively
  • in essence
  • ideally
  • basically
  • potentially
  • probably
  • technically
  • categorically
  • in theory
  • sort of

Translation: “It’s Not Going to Happen The Way You Want it to Happen”

  • straightforward
  • easy
  • automatically
  • at some point
  • ultimately
  • try

Translation: “Do it Yourself.”

  • That’d be great.
Heads up, this content is 14 years old. Please keep its age in mind while reading.

Quick Recap: In my last post, I showed a livejournal error message that referenced the words “style” and “fashion.” For me, it posed the question, “Could this be a subliminal branding technique used to appeal to cutting-edge user groups?” Fortunately, Jenks pulled me off my overly-theoretical soapbox by responding with a healthy degree of skepticism:

“unless the fashion tips came with instructions that people who spend more time with vogue than with code could understand, it’s doubtful.”

I have a great deal of respect for this woman and her work as an expert on identity marketing. I also happen to not be an expert on identity marketing, which means I would now be stepping way out of line if I were to pursue this argument.

But that’s never stopped me before.

Here’s my point: I don’t think we’re talking about fashion tips here — I think what we’re seeing is boring technodribble presented in language that’s familiar to a hip crowd. It’s a subtle way of acknowledging that their users aren’t all geeks, and tipping their hats to the voguers.

Do I think Livejournal did this on purpose? No (although, if they did, someone please let me know). Do I think we should learn a lesson from the coincidence? Yes. What’s the lesson? There are plenty of ways that we can communicate to our users, “We are one of you; we speak your language.” Plenty.

Let’s break these down into three levels: the big ways, the basic ways, and the subtle ways. Read the rest of this entry »

Heads up, this content is 14 years old. Please keep its age in mind while reading.

Count the clothing references in this livejournal page load error:

Error running style: Style code didn't finish running in a timely fashion. Possible causes:

  • Infinite loop in style or layer

Primary Question: How many do you see?

Silly Subquestion: Is this a subliminal branding technique to appeal to cutting-edge user groups?

Followup Question: Could it be?