Twitter is addictive for a lot of reasons.
- You can do it from your cell phone.
- You’re required to be brief (140 characters max).
- You can stay aware of what’s going on in lots of peoples’ lives with very little time investment.
- You can customize your experience by using 3rd party apps that meet your quirky specific needs.
Email, on the other hand, isn’t impressing me so much these days. Why? Because its etiquette is outdated. The following behaviors are still considered rude in the land of email:
- Not responding
- Taking more than 24 hours to respond
- Expecting an immediate response
- Not responding to every point in an email
- Responding to a long email with a very brief email
- Not including friendly small talk at the beginning and end of a message
Email is still trying to be a cross between phone calls and handwritten letters, and we don’t need that anymore. We need to replace Email Culture with a new set of tools and etiquette that helps us convey information and strengthen relationships in less time.
Twitter is showing us how it’s done, other social networking websites aren’t far behind, and SMS text messaging has exploded like a pack of Mentos in a bottle of Diet Coke. We’re craving lightweight communication and embracing it however we can. But there’s one lingering problem: Email is still our default form of communication. I might favor Twitter above all else, but I can only use Twitter to talk to other Twitter users. Email, on the other hand, is still the center of everyone’s universe.
So that’s why I’m calling you out, Email. It’s time to change.
- We want email clients that visually cue us to write shorter messages.
- We want really short emails to show up our cell phones as text messages.
- We want threaded message views that take Gmail’s interface a step further and look like iChat.
- We want the same freedom and flexibility that we’ve always had with email, but with tools that reward us for being brief.
- We want long messages to be special again.
- We want guilt-free communication.
- We want to be able to respond to more quickly, and therefore, to respond more.
What’s it gonna take to make this happen?
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