SEO stands for Search Engine Optimization. Put simply, it’s the art of guessing what a search engine needs to rank your website well in its results. I’ve talked to a number of people who believe this is a magical skill. That you must be a specialist — or at least a highly-skilled web developer to build good SEO. That all you need to do is run your site past an SEO Master and VOILA! Search Google for “good stuff” and your site will be #1! Here are the facts:
- SEO is not magical. It doesn’t happen quickly and there is no major secret that will propell you to the front lines by tomorrow.
- A major component to SEO is knowing what key words people search for to find you, and using those words in your site.
- An even more major component is getting related, respected websites to link to your website.
- The big secret behind SEO is that it takes work. It takes research, it takes marketing, and it takes analysis. But anyone with a little free time and some motivation can do it.
For a more complete overview of the basics of SEO, check out my article, 10 Ways to Optimize Your Site for Search Engines. Once you have an idea of what you’re getting into, kick off your research at HighRankings.com.This is a necessary skill for owning a successful website. Give it a shot. You can do it.
If you like this post and would like to receive updates from this blog, please subscribe to the feed.
October 12th, 2011 at 5:00 am
Such superb text! I have no clue how you wrote this text..it’d take me long hours. Well worth it though, I’d suspect. Have you considered selling ads on your blog?