{"id":401,"date":"2008-02-13T17:17:27","date_gmt":"2008-02-13T21:17:27","guid":{"rendered":"http:\/\/www.sarahdopp.com\/blog\/?p=401"},"modified":"2008-02-13T17:23:04","modified_gmt":"2008-02-13T21:23:04","slug":"a-conversation-about-the-social-graph","status":"publish","type":"post","link":"https:\/\/sarahdopp.com\/blog\/2008\/a-conversation-about-the-social-graph\/","title":{"rendered":"A Conversation About the Social Graph"},"content":{"rendered":"<div class=\"juiz-outdated-message jodpm-top\">Heads up, this content is 18 years old. Please keep its age in mind while reading.<\/div><p>Last night the newly-freewheeling <a href=\"http:\/\/susanmernit.blogspot.com\/\">Susan Mernit<\/a> and I attended the SD Forums meeting on <a href=\"http:\/\/www.sdforum.org\/index.cfm?fuseaction=Calendar.eventDetail&amp;eventId=12986&amp;nodeID=1\">Using the Social Graph \/ Social Platforms to Enhance Search<\/a> at the Yahoo campus.  The panel included representatives from Yahoo, Google, Facebook, and <a href=\"http:\/\/www.chirp.com\/\">Chirp<\/a>, and they grappled with questions about what the Internet is going to do with all of this information about who is connected with whom.   Here are a few of my takeaway notes:<\/p>\n<ul>\n<li>When we search, we find things we were looking for.  When we participate in social networks, we <strong>find things we didn&#8217;t know we were looking for<\/strong>.<\/li>\n<li>To subscribe to someone on Twitter is to use them as a <strong>media source<\/strong>.<\/li>\n<li>Our public content and our public statements about our social graph are a kind of performance.  (<em>Dopp Juice is a kind of performance.<\/em>)  This stuff needs to be treated differently than private conversations (messages, emails, IMs), which are meant to be off-stage.<\/li>\n<li>One-way connections (e.g., following someone on twitter) articulates <strong><em>what<\/em> you&#8217;re interested in<\/strong>.  Two-way connections (e.g., an email conversation) articulates <strong><em>who<\/em> you&#8217;re interested in<\/strong>.<\/li>\n<li>Direct search has been nicely monetizable (see Google&#8217;s Massive Empire) because it involves a direct interest, but <strong>social search is the new frontier <\/strong>for monetization.<\/li>\n<li>Social networks SHOULD NOT ASK PEOPLE FOR THEIR GMAIL AND YAHOO MAIL LOGIN INFO.  (i know, <a href=\"http:\/\/www.sarahdopp.com\/blog\/?p=370\">we&#8217;ve talked about this already<\/a>, but it was nice to hear it on the panel from the Yahoo rep, too.)  His reasons: our email address books include everyone we&#8217;ve ever emailed; not just the people we have valuable relationships with.  The tactic is <strong>spam-producing and relationship-damaging.<\/strong><\/li>\n<li>Facebook&#8217;s style of social networking sometimes creates <strong>lightweight friendships that obfuscate the value of networks<\/strong>.  Knowing who my 20 best friends are is often more valuable than knowing who my 500 best friends are.<\/li>\n<li>There is an ongoing tension between <strong>privacy<\/strong> and <strong>portability<\/strong>.  How do we keep our information safe, versus how do we carry our information with us?<\/li>\n<li><strong>True portability<\/strong> involves <em>both<\/em> the ability to <strong>extract your information<\/strong> in a way that can be used elsewhere <em>and<\/em> the ability to <strong>delete it from the system<\/strong> so that it&#8217;s no longer in the first network&#8217;s hands.<\/li>\n<li><strong>There can never ever be a privacy surprise.<\/strong>  If the user sees you publicly displaying something that they thought was private, you just lost their trust in a very big way.<\/li>\n<li>There&#8217;s <strong>user-generated content<\/strong> and then there&#8217;s information about the <strong>user&#8217;s social graph<\/strong>.  These are separate things.  To do cool things for fun and profit on this next frontier of social media, you&#8217;re gonna want access to both.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Heads up, this content is 18 years old. Please keep its age in mind while reading.Last night the newly-freewheeling Susan Mernit and I attended the SD Forums meeting on Using the Social Graph \/ Social Platforms to Enhance Search at the Yahoo campus. The panel included representatives from Yahoo, Google, Facebook, and Chirp, and they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,70],"tags":[222,129,74,225],"class_list":["post-401","post","type-post","status-publish","format-standard","hentry","category-conferences","category-social-media","tag-conferences","tag-sdforums-search-sig","tag-social-graph","tag-social-media"],"_links":{"self":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/comments?post=401"}],"version-history":[{"count":0,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/401\/revisions"}],"wp:attachment":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/categories?post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/tags?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}