{"id":38,"date":"2005-08-27T20:24:16","date_gmt":"2005-08-28T03:24:16","guid":{"rendered":""},"modified":"2005-09-16T14:49:34","modified_gmt":"2005-09-16T14:49:34","slug":"seo_for_everyone","status":"publish","type":"post","link":"https:\/\/sarahdopp.com\/blog\/2005\/seo_for_everyone\/","title":{"rendered":"SEO for Everyone"},"content":{"rendered":"<div class=\"juiz-outdated-message jodpm-top\">Heads up, this content is 21 years old. Please keep its age in mind while reading.<\/div><p>SEO stands for Search Engine Optimization.  Put simply, it&#8217;s the art of guessing what a search engine needs to rank your website well in its results.  I&#8217;ve talked to a number of people who believe this is a magical skill.  That you must be a specialist &#8212; or at least a highly-skilled web developer to build good SEO.  That all you need to do is run your site past an SEO Master and VOILA!  Search Google for &#8220;good stuff&#8221; and your site will be #1!  Here are the facts:<\/p>\n<ol>\n<li> <strong>SEO is not magical<\/strong>.  It doesn&#8217;t happen quickly and there is no major secret that will propell you to the front lines by tomorrow.<\/li>\n<li> <strong>A major component to SEO<\/strong> is knowing what <strong>key words<\/strong> people search for to find you, and using those words in your site. <\/li>\n<li> <strong>An even <i>more<\/i> major component<\/strong> is getting related, respected websites to link to your website.   <\/li>\n<li> <strong>The big secret behind SEO <\/strong>is that it takes work.  It takes research, it takes marketing, and it takes analysis.  But anyone with a little free time and some motivation can do it.  <\/li>\n<\/ol>\n<p>For a more complete overview of the basics of SEO, check out my article, <a href=\"http:\/\/www.sarahdopp.com\/websites\/seo.html\">10 Ways to Optimize Your Site for Search Engines<\/a>.  Once you have an idea of what you&#8217;re getting into, kick off your research at <a href=\"http:\/\/highrankings.com\/\">HighRankings.com<\/a>.This is a necessary skill for owning a successful website.  Give it a shot.  You can do it.    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heads up, this content is 21 years old. Please keep its age in mind while reading.SEO stands for Search Engine Optimization. Put simply, it&#8217;s the art of guessing what a search engine needs to rank your website well in its results. I&#8217;ve talked to a number of people who believe this is a magical skill. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-tools"],"_links":{"self":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}