{"id":353,"date":"2007-11-28T22:00:00","date_gmt":"2007-11-29T02:00:00","guid":{"rendered":"http:\/\/www.sarahdopp.com\/blog\/?p=353"},"modified":"2008-02-04T00:44:05","modified_gmt":"2008-02-04T04:44:05","slug":"social-media-adoption-the-nonprofits-are-winning","status":"publish","type":"post","link":"https:\/\/sarahdopp.com\/blog\/2007\/social-media-adoption-the-nonprofits-are-winning\/","title":{"rendered":"Social Media Adoption: The Nonprofits are Winning!"},"content":{"rendered":"<div class=\"juiz-outdated-message jodpm-top\">Heads up, this content is 18 years old. Please keep its age in mind while reading.<\/div><p><a href=\"http:\/\/beth.typepad.com\/beths_blog\/2007\/11\/nonprofit-adopt.html\">Beth Kanter<\/a> (the heavyweight champion in getting technology into the hands of nonprofits) points out some <a href=\"http:\/\/www.umassd.edu\/cmr\/studies\/blogstudy4.cfm\">new research<\/a>  to us today.  Well, actually it&#8217;s more like a sneak preview of new research &#8212; which, of course, is even better.<\/p>\n<p>The research shows us that <strong>large nonprofits are adopting social media more readily than Fortune 500 companies.  <\/strong>They define social media as online video, blogging, social networking, podcasting, message boards, and wikis; and they also note that nonprofits are monitoring their reputation on the web more carefully than businesses are.<\/p>\n<p>It makes perfect sense.  <strong>Utilizing social media is an inexpensive and trust-driven way to reach lots of people.<\/strong>  I hope awareness of how to use these tools effectively is also trickling down to the smaller nonprofits &#8212; the ones who need it the most.<\/p>\n<p>You can download the four-page executive summary from <a href=\"http:\/\/www.umassd.edu\/cmr\/studies\/blogstudy4.cfm\">UMass Dartmouth<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heads up, this content is 18 years old. Please keep its age in mind while reading.Beth Kanter (the heavyweight champion in getting technology into the hands of nonprofits) points out some new research to us today. Well, actually it&#8217;s more like a sneak preview of new research &#8212; which, of course, is even better. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,32],"tags":[118,224,225],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-research","category-technology","tag-nonprofits","tag-research","tag-social-media"],"_links":{"self":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:attachment":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}