{"id":267,"date":"2007-03-11T12:24:36","date_gmt":"2007-03-11T19:24:36","guid":{"rendered":""},"modified":"2007-03-26T01:05:36","modified_gmt":"2007-03-26T05:05:36","slug":"world_domination_via_collaboration","status":"publish","type":"post","link":"https:\/\/sarahdopp.com\/blog\/2007\/world_domination_via_collaboration\/","title":{"rendered":"“World Domination Via Collaboration”"},"content":{"rendered":"
Heads up, this content is 19 years old. Please keep its age in mind while reading.<\/div>

SXSWi 2007, Saturday, March 10, 10AM<\/p>\n

Panelists: Lisa Stone<\/strong> (BlogHer), Betsy Aoki<\/strong> (Program Mgr, Microsoft), Jessica Hardwick<\/strong> (SwapThing), Jenna Woodul<\/strong> (Liveworld), Jory Des Jardins<\/strong> (BlogHer)<\/p>\n

This was my favorite panel so far, and I took copious notes, so I want to share them with you. Lots of insight! These panelists are fabulous smart community-building hotshots… I have so much to learn from them.<\/p>\n

Live-jotted notes…<\/strong><\/p>\n

“It turns out that our 9,000 members know a lot more about what they want than we do” –Lisa Stone<\/p>\n

Need people to stand guard for trolls, people who want to ruin the community.<\/p>\n

“There’s a tendency to think it’s about the technology. But it’s the people, stupid.” –Woodul<\/p>\n

Dove Campaign: What is real beauty? People come to website to talk about it. Nobody talks about Dove. But the linkage works.<\/p>\n

Aoki: wrote a blues song: “Don’t bring my servers down.” re: the microsoft .net community—if you have someone “there” to respond to complaints, you can hold onto your community even if your servers are crap.<\/p>\n

Forgiveness is almost infinite if you get your users involved in solving the problem.<\/p>\n

“If you can let the community help you, that’s the best advertising.” – aoki<\/p>\n

Blogher: been very transparent about being in beta. got a lot of commmunity feedback. Relaunching March 26th. Anyone can post to site. Freetagging. Big change.<\/p>\n

Hardwick: Maintain communication with community using blog. ask for help. discuss off-blog. put solution on-blog.<\/p>\n

Woodul: “Whoever shows up, that’s your community. At the very beginning, you have to really know your people.”<\/p>\n

Q: Advisory board community reps versus open discussion?<\/p>\n

Woodul: depends on community. lot of success with both. keep it fresh.<\/p>\n

Lisa: Ask, don’t tell.<\/p>\n

Betsy: runs internal email list of microsoft bloggers. they’re even more fiesty on there than they are publicly.<\/p>\n

Q: how do you let go of the control and let people talk about what they want without moderating?—people are afraid.—<\/p>\n

Woodul: “you have a lot to gain from community. you need to know that people are talking about you and your brand ANYWAY, and you should listen in.”<\/p>\n

—Marketing = conversation with customers. Break it down for people. Talk about ROI.<\/p>\n

Check laws — liability? Kids also different.<\/p>\n

Lisa on the Walmart blog: missed opportunity. good writers. if they hadn’t been paid, it would have been successful.<\/p>\n

Betsy: if you make a mistake on a blog, edit, but note that you’ve edited. Internet gets cached. People know. (note to self: listen to this!<\/em>)<\/p>\n

Betsy: Created “Norbert” the talking cod, which speaks up often in corporate communications. customers love it. there’s no delusion that the persona is real.<\/p>\n

Hardwick: partnered with a company so you own your own ebay reputation and can carry it with you.–average time for bad info on site is 12 minutes. users get it off.<\/p>\n

Q: How to engage lurkers? Should you?<\/p>\n

—community needs to be welcoming to new people. any off-putting comments will scare away lurkers<\/p>\n

—put pullquotes on site. feature users.<\/p>\n

—have immediate content to comment on that doesn’t look like a forum.<\/p>\n

social anxiety means disliking room of strangers, but okay with direct questions.<\/p>\n

Lisa: sportsfan bloggers are virtual tailgate parties. they respond to each other.<\/p>\n

Q: anonymity in community? is anonymity kryptonite to a community? protected or abuse?<\/p>\n

Lisa: “We know who our people are. We’re not building SpamHer or PornHer. We’re builing BlogHer.” (GO LISA!!!<\/em>)<\/p>\n

Slashdot allows an ‘anonymous coward’ login. Very successful: creates value in identity but still allows anonymity. cowards are less accountable.<\/p>\n

Q: Do you compare online communities to cities? Do guidelines that work in one context work in another?<\/p>\n

A: Sometimes. If location matters, then city rules apply. If not, then rules change a lot.<\/p>\n

THE POINT: Pay attention to what your community needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heads up, this content is 19 years old. Please keep its age in mind while reading.SXSWi 2007, Saturday, March 10, 10AM Panelists: Lisa Stone (BlogHer), Betsy Aoki (Program Mgr, Microsoft), Jessica Hardwick (SwapThing), Jenna Woodul (Liveworld), Jory Des Jardins (BlogHer) This was my favorite panel so far, and I took copious notes, so I want […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-267","post","type-post","status-publish","format-standard","hentry","category-community"],"_links":{"self":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/comments?post=267"}],"version-history":[{"count":0,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/267\/revisions"}],"wp:attachment":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/categories?post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/tags?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}