{"id":260,"date":"2007-02-16T07:50:44","date_gmt":"2007-02-16T14:50:44","guid":{"rendered":""},"modified":"2007-02-16T07:50:44","modified_gmt":"2007-02-16T07:50:44","slug":"how_to_sell_stuff_to_everybody_at_the_sa","status":"publish","type":"post","link":"https:\/\/sarahdopp.com\/blog\/2007\/how_to_sell_stuff_to_everybody_at_the_sa\/","title":{"rendered":"How to Sell Stuff to Everybody at the Same Time"},"content":{"rendered":"<div class=\"juiz-outdated-message jodpm-top\">Heads up, this content is 19 years old. Please keep its age in mind while reading.<\/div><p><a href=\"http:\/\/www.chrisheuer.com\/2007\/01\/31\/widening-participation-in-unconferences\/\">Chris Heuer recently blogged about a nifty idea<\/a> &#8212; help me spread it around!He&#8217;s talking about a sales and marketing plan for people who are trying to sell software, conference tickets, or really anything else that has value to a broad spectrum of economic statuses (sidenote: I really want to say <i>stati<\/i> instead of <i>statuses<\/i> &#8212; would you still love me if i did?).  Basically, the suggestion is to <b>create a sponsorship program<\/b>.  For every software license you sell to a corporation, you give a free one to a nonprofit.  For every successful businessman who buys a ticket to your conference, you give a free one to an independent artist or college student.  The folks with the money could even choose their buddy recipient from a list of candidates.  The benefits are clear:<\/p>\n<ul>\n<li>The word and experience of your product spreads to a bigger audience (also remember: the underfunded demographic is sometimes the more creative and influential demographic).<\/li>\n<li>As Chris points out, &#8220;some non-profits who really want the software in question would become evangelists, trying to find others who would also benefit from the software.&#8221;<\/li>\n<li>You&#8217;re doing a service to the have-nots, which is noble in and of itself, and is also a selling point for your company&#8217;s public identity.<\/li>\n<\/ul>\n<p>Tell a CEO about this strategy today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heads up, this content is 19 years old. Please keep its age in mind while reading.Chris Heuer recently blogged about a nifty idea &#8212; help me spread it around!He&#8217;s talking about a sales and marketing plan for people who are trying to sell software, conference tickets, or really anything else that has value to a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-260","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":0,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"wp:attachment":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}