{"id":234,"date":"2006-08-09T01:04:16","date_gmt":"2006-08-09T08:04:16","guid":{"rendered":""},"modified":"2006-08-09T01:11:42","modified_gmt":"2006-08-09T01:11:42","slug":"great_googley_moogley","status":"publish","type":"post","link":"https:\/\/sarahdopp.com\/blog\/2006\/great_googley_moogley\/","title":{"rendered":"Great Googley Moogley!"},"content":{"rendered":"<div class=\"juiz-outdated-message jodpm-top\">Heads up, this content is 20 years old. Please keep its age in mind while reading.<\/div><p>That&#8217;s it.  I&#8217;m cutting myself off.  <b>Four conferences in ten days<\/b> is my max.  But oh, did my conferencing streak end with a good one&#8230;<img decoding=\"async\" src=\"http:\/\/www.sarahdopp.com\/blog\/media\/Photo_080806_003.jpg\" alt=\"\" width=\"200\" align=\"right\" \/>Today I attended the <a href=\"http:\/\/www.searchenginestrategies.com\/sew\/summer06\/\">Search Engine Strategies<\/a> Conference and <a href=\"http:\/\/www.flickr.com\/photos\/tags\/googledance\/\">Google Dance<\/a>.  My host was Matt VanWagner, a speaker at the conference and the CEO of <a href=\"http:\/\/www.findmefaster.com\">Find Me Faster<\/a>, a major search engine marketing agency on the east coast.  He brought me along into the expo center (where I ran into BrainJams&#8217; <a href=\"http:\/\/www.chrisheuer.com\/\">Chris Heuer<\/a> and <a href=\"http:\/\/kristiewells.blogspot.com\/\">Kristie Wells<\/a>), and also into a session on building good website architecture.  <b>Interesting tidbit from the session:<\/b> You know those websites that use dropdown menus on their homepages, requiring users to choose a country or language before they can even enter the site?  Well rumor has it, by doing this they&#8217;re preventing search engine spiders from getting through and properly indexing the pages within.  &#8220;Spiders don&#8217;t have mice.&#8221;In addition to this, I also attended a private meeting with Matt at Google, where he met with his account reps and discussed his experiences with Google AdWords.  I have to say, on Google&#8217;s behalf, that they genuinely cared about Matt&#8217;s feedback, took his requests seriously, and showed a ton of appreciation for his business.  That just cemented my respect for them.  I was impressed.  They also demonstrated some new products, like the <a href=\"http:\/\/services.google.com\/adwordseditor\/\">AdWords Editor<\/a> and their new <a href=\"https:\/\/adwords.google.com\/select\/videosamples.html\">Video AdWords<\/a> capabilities.  I&#8217;m actually really excited about the video ads for two reasons:<\/p>\n<ul>\n<li>The ads don&#8217;t play automatically.  The user sees a static image and hits play only if she is interested in more.<\/li>\n<li>The advertiser doesn&#8217;t pay for every time someone views the video.  They only pay when someone clicks the link attached to it.  <b>So you can place video ads, and people can view them as much as they want, and you don&#8217;t have to pay for that unless they take the extra step of going to your website.<\/b><\/li>\n<\/ul>\n<p>Frankly, it all sounds too good to be true.  I&#8217;m sure there&#8217;s a catch, and I&#8217;ll let you know when I find it.  <b>Breaking News:<\/b> Google is teaming up with MySpace and other Rupert Murdoch-owned ventures for some hardcore advertising.  <a href=\"http:\/\/www.usatoday.com\/money\/industries\/technology\/2006-08-07-google-news-corp_x.htm?POE=TECISVA\">More here<\/a>.So let&#8217;s talk about the Googleplex.  Because it&#8217;s the tech employee&#8217;s equivalent of Disney Land, and because I just spent most of my day there.  They have a swimming pool.  Beach volleyball.  Electric scooters for getting around.  A laundry room.  Showers.  A full workout center.  Free high-end gourmet food.  Toilets with heated seats and built-in electronic bidets.  <img decoding=\"async\" src=\"http:\/\/www.sarahdopp.com\/blog\/media\/Photo_080806_007.jpg\" width=\"200\" alt=\"bidet controls\" align=\"left\" \/> <img decoding=\"async\" src=\"http:\/\/www.sarahdopp.com\/blog\/media\/Photo_080806_008.jpg\" width=\"200\" alt=\"googletoilets\" \/>You heard me.  <a href=\"http:\/\/www.answers.com\/bidet&amp;r=67\">Bidets<\/a>.  <b>Insider Rumor:<\/b> Google&#8217;s trying to <i>double<\/i> their engineering staff in the next year.<img decoding=\"async\" src=\"http:\/\/www.sarahdopp.com\/blog\/media\/Photo_080806_007_01.jpg\" width=\"200\" alt=\"googlepeople\" align=\"right\" \/>I have to admit, aside from the fact that I&#8217;m an avid Google user who regularly builds search-engine friendly websites, I felt pretty out of place at this conference.  Search engine marketers comprise an intense and highly misunderstood subculture in the high-tech world.  They&#8217;re an incredibly talented, high-paid, glamorous-lifestyle, close-knit group, and only <i>they<\/i> seem to really know what they actually <i>do<\/i>.  I was honored to be in their presence, and I smiled politely as they rattled off names of famous people and amazing tools, none of which I had ever heard of.  The security guards seemed to agree that I didn&#8217;t belong, and tried to have me removed.  Twice.  Apparently the fact that I wasn&#8217;t wearing an official badge caused some issues.  Matt had to keep coming to my rescue with an authoritative, &#8220;She&#8217;s with me!&#8221;  (Thanks, Matt!)Cool stuff?  Cheese.  The chefs had a cheeseboard competition, and there were numerous <i>phenomenal<\/i> presentations of gourmet cheese all over the place.  We&#8217;re talkin&#8217; avocado-swirled cheddar, brie edged in edible flowers, and staged computer mice trying to get a piece of the action.  <img decoding=\"async\" src=\"http:\/\/www.sarahdopp.com\/blog\/media\/Photo_080806_003_02.jpg\" width=\"200\" align=\"left\" alt=\"\" \/><img decoding=\"async\" src=\"http:\/\/www.sarahdopp.com\/blog\/media\/Photo_080806_004.jpg\" width=\"200\" alt=\"\" \/>We also had all the free beer and wine we could drink (too bad I had to drive&#8230;), mad scientist ice cream sundaes, &#8220;dunk the google guy&#8221;, computer-generated music videos with your singing head, a live band, &#8220;meet the engineers&#8221; (with lots of security &#8212; gotta guard those secrets!), product demos, fighting robot battles, and lots of swag.  I dubbed myself the Swag Hag tonight.  I left town with:<\/p>\n<ul>\n<li>A Google Analytics jacket<\/li>\n<li>Two Google t-shirts<\/li>\n<li>About five variously-structured light-up bouncy balls<\/li>\n<li>A Google lego set<\/li>\n<li>Five multi-colored Google pens<\/li>\n<li>A Webmaster Radio t-shirt<\/li>\n<li>SILLY PUTTY!<\/li>\n<li>A Google notebook (which will sit competitively next to the Yahoo! notebook I got at BlogHer)<\/li>\n<li>Two erasers<\/li>\n<li>A pink plastic frog that bulges her eyes out when I squeeze her<\/li>\n<\/ul>\n<p>I drove home with a profound awareness that <b>I live in Silicon Valley<\/b>. That alone is a phenomenal asset in my life.  And Google, I still love\/hate you, but I have to say you really do know how to treat people, and I think that&#8217;s the whole secret to your success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heads up, this content is 20 years old. Please keep its age in mind while reading.That&#8217;s it. I&#8217;m cutting myself off. Four conferences in ten days is my max. But oh, did my conferencing streak end with a good one&#8230;Today I attended the Search Engine Strategies Conference and Google Dance. My host was Matt VanWagner, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-234","post","type-post","status-publish","format-standard","hentry","category-adventures"],"_links":{"self":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/comments?post=234"}],"version-history":[{"count":0,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/posts\/234\/revisions"}],"wp:attachment":[{"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/media?parent=234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/categories?post=234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sarahdopp.com\/blog\/wp-json\/wp\/v2\/tags?post=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}